" Workout or Whatever"
Adrenaline by Scalpers brand strategy is far away from the traditional sportswear brands communication codes. With a disruptive strategy that connects with an audience that practice sports just to feel good and have fun, Adrenaline's "Workout or Whatever" is the antithesis of concepts like "No Pain.No gain", "Nothing is Impossible" or "No Limits".
Directed and DOP by me
Credits
Advertising Agency: Caldas Naya, Barcelona, Spain
Creative Director: Gustavo Caldas
Director/DOP: Juan Cruz Durán
Production Company: Events & More / Linda Miranda Producciones
Head Of Production: Maria Moreso
Digital Creative Strategist: Pep Jové
Art Director: Pol Vilella, David Pons
Account Director: Fabiana Casañas
Account Excecutive: Camila Caldas, Marta Saldanya
Camera: Nicolás Clausen, Alejandro Escalas
Producer: Luyba Dimitrova
Wardrobe: Rebeca Alemany
Make Up: Yolanda Blasco
Electricians: Sofía Sanz, Joan Bustos
Post-Production And Editing: Flor Sardo, Nicolás Clausen
Music: Suave You Know, Great Dane
